PALO ALTO, CA: Enterprise software company TIBCO has hired LaunchSquad as its corporate PR AOR in North America.
LaunchSquad began working with TIBCO in 2011 on another assignment: raising the profile of ?Tibbr,? an enterprise social networking tool, rivaling Yammer.
TIBCO did not issue an RFP or formal pitch process for the business.
The company did not say whether there was an incumbent on the business. It is no longer working with Horn, which it hired in March 2011 as its ...
Source: http://www.prweekus.com/tibco-assigns-launchsquad-corporate-pr-duties/article/286553/
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